Foundation Promotes Indonesian Museum Tourism

In an attempt to boost the number of museum visitors, Surabaya-based non-profit organization, House of Sampoerna, has published a brochure advertising seven museums in Indonesia. The publication is part of the “Wisata Museum” program, which promotes museum tourism.

“Tourism is not merely related to recreation or having fun but also to education and cultural appreciation. By getting to know about our culture, people will learn to appreciate it,” Ina Silas of the House of Sampoerna said during the program’s launch at the National Museum in Jakarta.

The seven museums are the National Museum, Museum of History and Bank Mandiri Museum, all in Jakarta; Batik Danar Hadi Museum in Surakarta, Central Java; Geology Museum in Bandung; and Sepuluh Nopember Museum in Surabaya as Matheos Messakh explains.

The seven museums were chosen based on their capacity to accommodate visitors. The House of Sampoerna conducted a survey of museum attendance before deciding to publish the brochure.

According to Education Ministry data, there are 275 private and state museums in the country.